I know this is women’s clothing – but the marketing and technology is right up my alley!
There’s about a gazillion dollars worth of grading and effects here, but the base was shot on an iPhone and it makes perfect sense to do so. Phone cameras do a lot right. I recently shot part of an Audi spot on a Samsung Galaxy camera and it cut in perfectly with the expensive camera with the $30,000 lenses.
Used within their limitations, there’s a lot a cheap camera can offer!
Plus, customers can now purchase straight from the show through BURBERRY’s “Runway Made To Order” initiative. Available till September 30th, each item will be handmade to order and personalized with a brass bespoke nameplate. The BURBERRY PRORSUM Spring/Summer 2014 Womenswear Runway Show will be taking place this coming Monday, September 16th.